Keolis Commuter Services: Youth Safety

Our goals were to educate and raise awareness among teens (12-18) about the dangers of careless behavior near trains, and to instill lifelong safety habits to reduce train-related incidents. Based on company, consumer, competitor, and culture research, we took on the gamer mindset with a balance of humor and seriousness, and put our mascot front and center: Keo. The train isn’t going out of their way to mess up your life—unless you mess with them first. They’re feeling a bit misunderstood.

Website Pages (click to view)